From the TDC-
The Type Directors Club have organized a trip to visit Lou Dorsfman’s Gastrotypographicassemblage at the Culinary Institute in Hyde Park, New York. Nick Fasciano who worked with Lou to help put the wall together, and later, retrieved and restored it will be discussing the wall with us as we sit in front of it. Alexander Tochilovsky, curator of the Lubalin Center at The Cooper Union, will share his knowledge of Herb Lubalin and his work with Lou on this magnificent achievement.
Gastrotypographicalassemblage is a 35 feet (11 m) wide by 8.5 feet (2.6 m) tall work of art designed by Lou Dorfsman to decorate the cafeteria in Eero Saarinen’s CBS Building in New York City. As the senior vice president and creative director for marketing communications and design for the Columbia Broadcasting System, Dorfsman was responsible for all aspects of the building’s graphic designating the type, design and spacing for wall clocks, elevator buttons, and elevator inspection stickers. He designed what he called Gastrotypographicalassemblage for the building’s cafeteria, using varied typefaces to list all of the foods offered to patrons in hand-milled wood type. The completed work was based on ideas conceived in the mid-1960s. The project was ultimately completed in 1966 with assistance from graphic designer Herb Lubalin, and Tom Carnase, who crafted the typography from Dorfsman’s original design. Dorfsman considered this work to be “his magnum opus, his gift to the world”.
Call me crazy, but I've gotta see this thing! Care to come along? --DAN
Info on the TDC site here.